3.1 Essential cookies and browser storage
We use essential browser storage to operate core website functions. At launch, this includes:
- Legal notice preference — local storage records whether you have acknowledged our website Terms & Privacy notice, including the policy version and timestamp. This avoids showing the same notice on every visit.
- Session notice control — session storage may record that certain session-only notices have already been shown during your current browser session.
- Form behaviour — quote and contact forms require you to confirm acceptance of our Terms & Conditions and Privacy Policy before submission. This is a form requirement, not a marketing cookie.
These technologies are used because they are necessary for basic website operation, notice management and form integrity. They are not used to profile you for advertising.
3.2 Analytics cookies and scripts
Analytics cookies and scripts are enabled and disclosed below.
3.2.1 Microsoft Clarity
We use Microsoft Clarity on this website. Clarity helps us understand how users interact with pages — for example clicks, scrolling, page visits, and general session behaviour — through heatmaps, session recordings, and behavioural analytics.
- Technology: Microsoft Clarity
- Category: Analytics / performance
- Purpose: Website analytics, heatmaps, session recordings, click and scroll analysis, usability improvement, and improvement of quote and contact journeys
- Provider: Microsoft Corporation
- Duration: Varies depending on the cookies set by Microsoft Clarity; see Microsoft documentation for current cookie details
- More information: Microsoft privacy statement — https://privacy.microsoft.com/ and Clarity — https://clarity.microsoft.com/
Microsoft may set or read cookies or use similar technologies when Clarity runs in your browser. We do not control Microsoft's own cookie names or retention periods.
3.2.2 Google Analytics (GA4)
Google Analytics may be used to understand website usage, page views, traffic sources and basic interaction data. Analytics cookies may be used where permitted by the site's cookie consent settings.
- Technology: Google Analytics 4 (GA4)
- Category: Analytics / performance
- Purpose: Website usage measurement, page views, traffic sources, navigation patterns, and basic interaction data to improve website performance and user experience
- Provider: Google LLC
- Duration: Varies depending on the cookies set by Google Analytics; see Google documentation for current cookie details
- More information: Google privacy policy — https://policies.google.com/privacy and Google Analytics — https://support.google.com/analytics/
Google may set or read cookies or use similar technologies when Google Analytics runs in your browser. We do not control Google's own cookie names or retention periods.
We do not currently use Google Tag Manager, Hotjar, Meta Pixel, or similar marketing trackers on this website unless this policy is updated to say otherwise.
3.3 Marketing cookies and pixels (not currently enabled)
Marketing or advertising cookies are not currently enabled on this website. We do not currently load tools such as Meta Pixel, LinkedIn Insight Tag, Google Ads remarketing tags or similar advertising trackers on this website.
If marketing technologies are introduced in future, we will update this policy, disclose what is used, and request consent where required before non-essential marketing cookies or pixels run.